In which platforms you need to be and why
The local ecosystem is very varied and is also connected. In the table below we summarised different important platforms and the connections between them.
As you can see, some of them allow users to edit your data directly (which is why Change reports are useful) and some serve as data sources for others. It is commonly accepted that having consistent data on them can actually increase your relevancy on the others.
We always recommend being at least on Facebook & Google, plus on a data providing site like Factual. You can then extend your presence to related platforms like Foursquare and Yelp. In the case of given verticals, there may be other platforms you'd like to be, such as TripAdvisor for hotels and restaurants.
|Platform||Accepts user contributions||Results related to|
|Foursquare||Yes||Instagram, Twitter, Citymapper|
|Yelp||Yes||Apple Maps, Citymapper|
|Factual||-||Tripadvisor, Bing, Apple Maps|
Note that Localistico may not show you all platforms for your type of business. Platforms shown are related to your business sector (as seen in your