In which platforms you need to be and why?

This article explains the local ecosystem and how it is connected.

The local ecosystem is very varied, and it is also connected. In the table below, we summarise the most important platforms and the connections between them. 

As you can see, some of them allow users to edit your data directly and some serve as data sources for the others. It is commonly accepted that having consistent data on all the platforms can actually increase your relevancy on the others. 

We always recommend being at least on Facebook & Google. You can extend your presence to related platforms like Bing, Apple Maps, Huawei, Here and Yelp. In the case of given verticals, there may be other platforms you'd like to have a presence, such as TripAdvisor for hotels and restaurants.