In this article, you can find an explanation and the platform source for each metric that can be found in the Localistico metrics tab and in our data exports.
Searches related metrics
Facebook_page_impressions
- Source: Facebook
Total number of times that Facebook content related to your business was 'on screen'. This includes searches, posts, stories, check ins, ads and social information from people who interact with your page.
Total_searches
- Source: Facebook
The number of times your business has been searched for by a customer. This number includes all types of searches, except posts.
Facebook_page_post_impressions
- Source: Facebook
The number of times your post has been shown.
Total_searches_including_posts
- Source: Facebook
The number of times your business has been searched for by a customer. This number includes all types of searches, including posts.
Views related metrics
Google_search_views
- Source: Google
Total number of times your location was viewed on Google Search.
Google_map_views
- Source: Google
Total number of times your location was viewed on Google Maps.
Facebook_page_views
- Source: Facebook
Total number of times your Facebook page has been viewed.
Photo_views
- Source: Facebook
Total number of times customers viewed the photos of your location.
Total_views
- Source: Google + Facebook
The number of times your business has been viewed by a customer. This number includes all types of views.
Customer actions related metrics
Website_clicks
- Source: Google + Facebook
Total number of clicks on your website in a listing.
Get_directions_clicks
- Source: Google + Facebook
Total number of clicks on 'directions' in a listing.
Phone_call_clicks
- Source: Google + Facebook
Total number of clicks on 'call' in a listing.
Customer_actions
- Source: Google + Facebook
The number of times a customer took some action on your profile. This number includes all types of actions, except post interactions.
Post_interactions
- Source: Facebook
The number of times people reacted, commented, shared and clicked in the call-to-action (CTA) buttons.
Customer_actions_including_posts
- Source: Google + Facebook
The number of times a customer took some action on your profile. This number includes all types of actions, including post interactions.
Customer engagement related metrics
Reviews
- Source: Google + Facebook
Total number of reviews your customers left.
Check_ins
- Source: Facebook
Likes
- Source: Facebook
Photos_uploaded
- Source: Google
Engagement
- Source: Google + Facebook