Local searches happen when a customer is searching online with the objective of finding an offline location to go/visit.
These searches usually include some geographical or location-related term.
Examples of Local searches are restaurants in Madrid, hairdressers near me, or Starbucks London.
Local results can also appear in generic category searches where usually the intent is to find a physical location. For example: Italian restaurants or insurance agencies. Usually, the results are located near to you, since your search engine geo-localizes you automatically, turning the search into a local search.
If your company is not purely e-commerce, and your clients usually transact with you on a physical location, you should pay special attention to local searches.
If you want to learn more about local searches, please, have a look our website: https://localistico.com/