A location or a venue is a presentation of your offline locations in Localistico.
For example, if your business is a hotel chain, you will have as many locations created in Localistico as you have hotels.
Locations are usually identified by unique addresses, names and/or phone numbers. They can then have other attributes, like descriptions or opening hours.
In Localistico, Locations will be linked to Profiles, which are each of the representations of a location on a given platform (eg: a facebook page is a profile). Locations are real-world entities (brick & mortar shops), Profiles only exist in the platforms and may or may not correspond to a location.