Business usually shares the same name, logo and category.
In Localistico, a business is any entity that has activity in one or more physical locations that share some common attributes, like name or logo.
In our tool, you can manage multiple Businesses and create individual Locations for each of them. Locations under the same business will share certain attributes with the business (eg: you can share the same logo by default).
Usually, you will have a Business for each of the brands you manage that share common attributes.