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The way of working with Bing

What to prepare before we start publishing to Bing, and what to expect afterwards.

Localistico connects directly to Bing. We publish your location data through the API to Bing Places, which feeds Bing Maps and Search. It works the same way we publish to Google Business Profile, which feeds Google Maps and Search.

Bing’s partner policies mean we publish your data through our own partner account. If you have your own Bing account, it can’t be used to update your listings through Localistico.

Before we start publishing

  • Check for existing profiles. If you already have a Bing account with profiles in it, those profiles need to be deleted first. Otherwise they may create duplicates.
  • Send us an email address and a generic website. Our team uses them to set up your Bing credential. They’re only used internally and aren’t shown to customers. Email them to support@localistico.com.
  • Add at least one Bing business category to every location. Categories are mandatory. You can read more in this article.
  • Add a region if your locations are in one of these countries: Argentina, Australia, Austria, Brazil, Canada, China, France, Germany, India, Indonesia, Ireland, Mexico, Netherlands, New Zealand, Norway, Poland, Spain, Sweden, Switzerland, Taiwan, Türkiye, the United Kingdom and the United States. Bing requires a region in these countries. Everywhere else it’s optional.
  • Check that Bing supports your country. Bing Maps isn’t available everywhere. You can check Bing’s list of supported countries.

You don’t need to add a venue ID for Bing. Localistico creates its own ID for each location.

After we publish

Once our team has set up Bing and published your locations, Bing verifies and indexes the profiles before they appear on Bing Maps. This usually takes a couple of weeks and can sometimes take longer. Bing controls this step, so we can’t speed it up.

A tip for your website link

Please be aware that Bing may choose not to display your website if it detects a version with UTM parameters. To improve the chances of your website being featured on Bing Maps and Search, it is advisable to submit a version of your website that does not include UTM parameters.