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How data moves from your database to Localistico and is published on Google.

How data get updated from customer's database to Localistico and published on Google.

  1. Step 1. The customer updates the database. The customer is responsible for keeping the data in their database up to date. When store details change, the customer should follow their internal process to update them, using the format set out in the Localistico integration documentation to avoid issues. If the format needs to change, please contact support@localistico.com at least 7 working days in advance.
  2. Step 2. The update becomes available in the customer's API. This applies only to customers with an API connection. The customer is responsible for the information available through the API.
  3. Step 3. Localistico retrieves the data from the customer's API and formats it according to the integration specification. Localistico is responsible for running this process. The customer is responsible for any issues caused by incorrectly formatted data.
  4. Step 4. The Localistico importer uploads the data to Localistico. If any locations contain data in an incorrect format, users with the Import completed notification receive an email. It includes a link to a list of the rows with errors. Our Support team can set up this notification for you. The customer is responsible for reviewing the errors and correcting them in the database.
  5. Step 5. Localistico publishes the data to Google through the Google API. If any data is invalid, the publication fails in Localistico and shows an error message. The customer is responsible for checking regularly for failed publications and fixing any errors. If you have any questions, we're happy to help at support@localistico.com. Google is responsible for any issues with the Google API.
  6. Step 6. Google Business Profile receives the data, processes it according to its guidelines and reviews the changes. The review can take from a few minutes to 30 days. If it takes longer, the customer should report it to Google Business Profile support. Customers whose support plan includes platform assistance can also contact support@localistico.com, and our team will report the case on their behalf.
  7. Step 7. Google Business Profile publishes the data on Google Maps and Google Search.
  8. Step 8. Google Maps and Google Search apply the changes according to their own criteria. Google and the customer are responsible for any differences between Google Business Profile and Google Maps or Search. Customers should report these to Google Business Profile support. Customers whose support plan includes platform assistance can also contact support@localistico.com, and our team will report the issue on their behalf.



Please note that Localistico is only responsible for the actions in the orange boxes. The actions in the grey boxes are the customer's responsibility, and those in the blue boxes are Google's. The same applies to other platforms, such as Bing, Apple and Facebook.

How can you identify where the issue lies?

1. Is the data at Localistico accurate?

If your answer is YES

  1. Check the next step.

If your answer is NO, check these steps: 

  1. Please verify your database to ensure that the update has been completed correctly. Double-check that the format is following the Localistico data integration specification.
  2. In case there is an API connection used between the database and Localistico, verify that it is working and that the data is accurately displayed in the API. Note that this requirement does not apply to all customers.
  3. When was the change made in your database, and when does your database sync with Localistico? You'll usually find the sync time in your data integration specification. Changes must be made in your database, and be visible in your API, before the sync runs.
  4. Contact support@localistico.com providing screenshots of your database and your API with the correct data.

2. Is the data correct on Google Business Profile? (Please note that this is a different platform from Google Maps and Search.)

If your answer is YES

  1. Check the next step.

If your answer is NO, check these steps:

  1. Has the location been published from Localistico since the last change? If not, publish it.
  2. Has the publication failed from Localistico to Google? If yes, fix the issue following the instructions.
  3. Does the location have any venue warnings in Localistico? If yes, fix the warning following the instructions.
  4. Is the profile linked with your venue in Localistico? If not, please link the profile with the venue. 
  5. Do you have the credentials added in Localistico to manage the profile? If not, please add the credentials.
  6. Are the credentials valid? If not, please follow the instructions.
  7. If the information on Google Business is still incorrect, please reach out to support@localistico.com. Include a link to the location in Localistico, along with screenshots of the incorrect data on Google Business Profile (not Google Maps or Search). Additionally, please specify what the correct information should be.

3. Is the information correct on Google Maps and Search?

If your answer is YES: everything is working as expected.


If your answer is NO, check these steps:

  1. Check if the profile on Google Business is unverified - if yes, please verify it.
  2. Check if the profile on Google Business is marked as duplicate - please follow the instructions here.
  3. Check if the profile is disabled or suspended - please follow the instructions. 
  4. Check whether your change is still pending review on Google Business Profile. This usually takes from a few minutes to one day, but it can take longer. If the review takes longer than the time Google indicates, please contact Google support. If your support plan includes this service, you can also contact support@localistico.com and our team will help. Please include:

    1. The link to your Google Business profile or the profile's store ID, name, and address. 
    2. The link to the venue in Localistico.
    3. Additionally, specify which data is pending review and how long it has been pending.